I create thoughtful products, experiences, and brands for children, teens, and the families who support them.
My work is grounded in creativity, clarity, and a deep respect for how children and families actually live, learn, play, and connect.
HOW I WORK
Shaping products for real life
I help teams develop products through concept development, prototyping, play testing, refinement, and launch. My work stays close to how products actually live in homes, classrooms, and community settings, with real families, real constraints, and real moments of use.
Featured example: Lovevery
Led strategy for The Bath Set, reframing bath time as a daily routine rich with potential for language, sensory learning, and connection.
Designing experiences that
bring ideas to life
I create hands-on, community-centered experiences for kids and families, from testing programs and activations to educational environments and public-facing events. These experiences often become some of the most powerful tools for insight, storytelling, and real connection.
Featured example: Magical Bridge Foundation
Community-centered experiences designed to spark participation, connection, and meaningful engagement across ages and abilities.
Building the creative system
behind the work
As companies grow, the creative system behind the work matters just as much as the work itself. I help shape brand expression, design systems, and creative direction while connecting teams across product, brand, design, operations, and leadership.
Featured example: Osmo
Creative direction and brand leadership across 20+ initiatives, helping a growing product line feel more cohesive, trusted, and clear.
“Anne is a unique blend of human-centered thinker and creative leader. She grounds her work in human intent and translates those insights into a compelling product vision.”
— Leah Buley, Sr. Director, Consumer Insights & User Research, LoveverySELECT PARTNERS
Let's build something together.
I'm always happy to connect with teams working on products, experiences, and brands for children and families. Whether you need strategic direction, hands-on creative support, or something in between, I'd love to hear what you're working on.