I create thoughtful products, experiences, and brands for children, teens, and the families who support them
My work is grounded in creativity, clarity, and a deep respect for how children and families actually live, learn, play, and connect.
HOW I WORK
Shaping products for real life
I work alongside teams through concept development, prototyping, play testing, and launch. My work stays close to how products actually live in homes, classrooms, and community settings, with real families, real constraints, and real moments of use.
Featured example: Lovevery
Led strategy for The Bath Set, reframing bath time as a daily routine rich with potential for language, sensory learning, and connection.
Designing experiences that
meet families where they are
Sometimes the most powerful way to bring a mission to life is through direct experience. I design community programming, public events, and hands-on activations for kids and families, with close attention to how the experience actually works for the people in it.
Featured example: Magical Bridge Foundation
Translated inclusive playground design principles into a framework for community programming, building partnerships and systems to make the work repeatable across a growing network.
Building the creative system
behind the work
As companies grow, the creative system behind the work matters just as much as the work itself. I help shape brand expression, design systems, and creative direction while staying close to how products actually live in children's and families' daily lives.
Featured example: Osmo
Led creative direction across 20+ initiatives as Osmo scaled from Apple Stores into Target, Amazon, and beyond, rethinking everything from shelf presence to how kids organize and reach for the product at home.
"We brought Anne in for strategy and design work on a new learning box and digital teacher experience. She's a real pro, and the direction and designs were amazing. She clearly knows the space well and thought through all the details. Highly recommend!"
— Justin Hsu, CEO / Founder, MarcoPolo Learning
Lovevery · Osmo · KiwiCo · Magical Bridge Foundation · Chronicle Books · Knock Knock · MarcoPolo Learning • GoldieBlox · Scholastic
CREATIVE PARTNERS
Let's build something together
Whether you need strategic direction, hands-on creative support, or a thought partner in the process, I'd love to connect.