Upon joining the Magical Bridge Foundation, a nonprofit dedicated to building inclusive playgrounds, I was tasked with developing branding and communication strategies and educating the public on the importance of inclusive play spaces. Integrating inclusive design principles, my role was pivotal in ensuring that all marketing and physical projects were accessible and engaging for users with diverse abilities. This educational approach was fundamental as we worked to raise over $26 million for the construction of six new playgrounds across Santa Clara County, CA.
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Educational Brand Development and Messaging: Crafted a compelling, mission-driven brand story that effectively communicated the foundation’s goals and the critical importance of inclusive play, significantly impacting donor engagement and contributions.
Cost-Effective Branding Materials: Produced high-quality branding materials that conveyed the significance of our mission while adhering to stringent budget requirements, ensuring financial resources were maximized for project development.
Digital and Physical Marketing Initiatives: Designed and launched a new website, created essential print materials, branded a Kindness Program, and developed engaging booths for local events, which enhanced community involvement and support.
Community Engagement and Educational Outreach: Created unique learning experiences that attracted the community to our playgrounds and educated them on the benefits and necessity of inclusive design, fostering greater engagement and understanding.
Fundraising and Strategic Growth: Played a crucial role in meeting and exceeding fundraising goals, securing municipal contracts, and initiating new projects within a year, establishing the foundation as a leader in inclusion and universal design on local, national, and global stages.
