At Osmo, my role as the leader of a diverse, cross-functional design team involved managing a dynamic project portfolio with over 20 concurrent initiatives. I was responsible for overseeing all aspects of product and packaging development, trend research, and creative production. My work also involved nurturing key partnerships with industry giants such as Apple, Mattel, and Yoobi, ensuring alignment with our brand's standards and goals across all channels.
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Leadership and Team Building: Played a pivotal role in recruiting the CMO and collaboratively established the company’s mission, vision, product architecture, and visual design standards, reinforcing brand identity.
Retail Expansion and Brand Reputation: Spearheaded a comprehensive repackaging initiative that not only expanded our retail presence by 80% but also elevated our Amazon product ratings from 3 to 5 stars, significantly enhancing customer perception.
Integrated Marketing Oversight: Orchestrated integrated marketing campaigns, effectively managing the production of TV spots, video content, social media assets, and online advertisements to boost brand visibility and engagement.
Strategic Partnerships Facilitation: Instrumental in securing and expanding multimillion-dollar collaborations with Apple and Mattel, adeptly managing cross-cultural brand synergies to foster long-term partnership success.
Repackaging Sample
Osmo iPhone launch
Osmo + Mattel Launch
Coding Jam Launch
Videos + Commercials
