Empowering Creativity and STEM Learning
As Creative Director at GoldieBlox, the position focused on shaping and executing a unified brand narrative across products, packaging, and marketing initiatives. By leading diverse teams and overseeing the creative process from concept to market, this role played a pivotal part in driving innovation, enhancing brand cohesion, and significantly increasing visibility and growth.
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Product Line Expansion: Successfully expanded the product portfolio from 3 to 12 innovative items, including rapidly developing and launching a new line within just eight months, demonstrating strong project management and execution capabilities.
Innovative App Development: Led the design and development of an educational mobile app that was recognized as 'Best App of the Year” by Apple and featured prominently at the launch of the Apple Watch, showcasing our cutting-edge digital integration.
Historic Marketing Achievement: Directed the design of a pioneering float for the Macy's Day Parade, positioning GoldieBlox as the first small business to participate in this iconic event in its 88-year history. This significantly enhanced brand exposure and prestige.
User-Centric Design Process: Developed and implemented a human-centered product development and testing process that significantly improved our understanding of user needs and preferences, leading to more tailored and compelling product offerings.
