Inspiring Innovation and Hands-On Discovery
As one of the original team members at KiwiCo, this role was central to the creation of one of the first subscription boxes, pioneering innovation in the industry. It involved overseeing all stages of development and design, from initial concept to market launch, while establishing a strong and recognizable brand presence. Collaborative efforts in product design, branding, and customer experience drove the expansion of the product range, secured major investments, and supported consistent annual growth.
-
Innovative Product Development
Directed the concept, design, and launch of KiwiCo’s debut product line, establishing a strong foundation for future portfolio growth and diversification.Award-Winning Design Leadership
Oversaw the creation of products that earned over 20 prestigious industry awards, including the Academics' Choice Award and Parents' Choice Gold, bolstering brand credibility and consumer trust.Revenue Growth and Market Expansion
Developed and launched a Target-exclusive product line, driving a significant increase in subscription sales and expanding market reach. Led the creation of multiple subscription lines, fueling the company’s rapid growth and solidifying its industry presence.E-Commerce Innovation and Customer Experience
Designed a unique e-commerce store experience and tested various business models to enhance user engagement and operational efficiency, resulting in improved customer acquisition and retention.Dynamic Content Creation and Collaboration
Managed daily photo and video shoots, collaborating with cross-functional teams to deliver compelling content that supported marketing strategies and strengthened the brand’s visual identity.
Kiwi Crate
In its early days as Kiwi Crate, the focus was on transforming an idea into an innovative product experience. Collaborating closely with the founder, the work centered on managing product development from concept to launch—branding, packaging, testing, and strategy. By reimagining how families engage with hands-on learning, Kiwi Crate introduced a new way to sell product experiences, creating a foundation for its expansion into new age groups and categories. This early-stage work reflects a deep understanding of how to build and scale innovative, experience-driven brands.
