A Playful Twist on Plush Toys

Knock Knock, known for their smart and well-designed gift and stationery products, enlisted support to introduce Clump-O-Lumps—a whimsical line of six character-based stuffed animals that zip apart into three sections (head, torso, and rump), allowing for over 2,000 mix-and-match combinations. The project required developing a brand identity that could align with the Knock Knock aesthetic while standing independently in the market.

The collaboration involved creating a comprehensive suite of visual assets, including collateral, packaging, photography, and video. These assets were tailored for the website and digital platforms, ensuring a cohesive and engaging brand presence for this innovative and playful product line.