Knock Knock, leaders in smart, well-designed gift and stationery products, came to me to help them introduce Clump-O-Lumps: a line of six cute, character-based stuffed animals that zip apart into three whimsical pieces—head, torso, and rump—so that they can be mixed, matched, and multiplied into over 2000 combinations. The Clump-O-Lump product line needed a brand identity that could fall under the Knock Knock identity but also stand independently. I had the opportunity to work with Knock Knock by creating visual assets, which included collateral, illustrated character development, packaging, photography, and video to go across the website and digital platforms.

Process