At Hello Hanna, my co-founder, Jina Choi, and I leveraged our shared passion for innovative, sustainable design to forge impactful partnerships and publishing opportunities. Our approach to modern, eco-friendly paper products captivated a global audience and attracted collaborations with high-profile entities such as Chronicle Books, Donna Hay, and Ticings Food Company. These strategic alliances were pivotal in amplifying our brand’s presence and credibility in the market.
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Publishing Success with Chronicle Books: We secured a publishing agreement with Chronicle Books, which led to the creation and distribution of a series of popular paper-based products, enhancing our brand's literary footprint and consumer reach.
High-Profile Media Features: Our designs garnered extensive worldwide media attention, gracing the covers of renowned magazines such as Donna Hay, GOOP, and Martha Stewart Weddings, significantly boosting our brand’s visibility and appeal.
Collaboration with Ticings Food Company: Partnered with Ticings Food Company to create custom-designed edible paper products, blending culinary art with our eco-friendly ethos, which opened new markets and consumer demographics.
Award Recognition and Licensing Deals: Our innovative product designs not only won multiple industry awards but also led to numerous licensing deals, demonstrating our environmentally conscious products' commercial viability and appeal.
